Project description Valensina


Products: Production and distribution of non-alcoholic beverages of all kinds, in particular soft drinks.

Turnover: € 150 million (2013)

Employees: 2030 (2014)

Optimization measures including:

  • Analysis of supplier relationships
  • Identification and qualification of new suppliers through market research

Processed topics:

  • Purchase conditions
  • Purchasing organization and purchasing processes
  • Packaging: closures, labels, PET bottles, adhesives
  • Services: facility management, logistics
  • Overheads

Starting situation:

Valensina GmbH is a leading brand manufacturer and distributor of fruit juices and fruit juice beverages. In addition to the production plant in Vechta, the Valensina Group includes Wolfra Kelterei GmbH in Erding and FSP Frischsaft FRISCHE Production Company. The company, headquartered in Mönchengladbach, markets a broad portfolio of attractive branded fruit beverages both in the chilled and unchilled food trade.


The main objective of the project was the sustainable optimization of purchasing conditions. To achieve this goal, existing supplier relationships should be objectively analyzed and new suppliers identified and qualified. The Kloepfel Consulting project team should also identify optimization potential in the purchasing organization and purchasing processes. The large number of different articles as well as the high requirements of the food industry resulted in a high project complexity and thus in a real challenge for the project team. The topics dealt with mainly consist of the areas packaging, logistics and overheads. The customer’s purchasing department had of course carried out tenders in the past, but Kloepfel Consulting’s market research identified many other suppliers. In addition, topic-specific procurement processes were developed with the involvement of purchasing.
Worth mentioning is the open and transparent communication between customer purchasing and the project team and not to forget with all relevant specialist departments at the three locations. Purchasing was always closely involved in every project topic, so that an optimal result was achieved in joint supplier negotiations. In this way an unrestricted acceptance in the purchasing organization could be achieved after a few weeks. This made it easier for the project team to work independently and thus relieved the customer’s purchasing organization in dealing with strategic purchasing issues, while at the same time ensuring sustainable project success. The product groups processed ranged from closures, labels, PET bottles and adhesives to facility management and logistics services. Despite the challenges mentioned above, savings could already be achieved after a short time, mostly realized with existing suppliers. In addition to these significant effects, the purchasing organization also benefited in the longer term from the methods developed, so that the customer will continue to be optimally positioned in the future.

Marcus Schilling

Director consumer goods industry

T +49 211 875 453 23


We optimize your purchasing.

Feel free to contact us! Phone: +49 211 875 453 23 or Mail:

Back to Top