Rewe opens new e-food warehouse
Author : Osman Cetinkaya
Costs of around 80 million euros
In the last few months, it became rather quite around the food company REWE and its online shop. According to the latest news, the company has now restructured their logistics processes with a highly automated e-food warehouse in Cologne. The new “Scarlet One” Food Fulfillment Center 2.0 (FFC) is intended to further develop the company’s e-commerce activities.
According to Rewe, new technologies and new process optimization in intralogistics will enable the company to further increase customers’ availability of goods and introduce new assortments. The supply area should also be expanded and customer flexibility increased.
The previous FFC, of the generation of purely manual food fulfillment centers in Hürth, will be replaced by Scarlet One. Further Rewe Group fulfillment centers are located in Berlin, Hamburg, Munich, Hanover and Mannheim. The new e-food warehouse is expected to cost the Group around 80 million euros.
Lionel Souqe, CEO of the Rewe Group, comments: “With the implementation of Scarlet One, we have reached an important milestone in our integrated digitalization strategy. We show how serious we are about further developing e-commerce. But we also show that e-commerce is much more for us than a stylish web shop. The focus is above all on all downstream areas and logistics levels. We are first movers, as we show with this highly technological warehouse. This makes us the leader and trendsetter at least in the German food trade. And that just under five years after we have started with e-commerce.”
In total, the FFC covers around 17,000 square meters and has 38 goods issue gates. The assortment generally includes around 20,000 articles, whereas a normal Rewe supermarket has only around half the articles.