Starbucks cooperates with Uber
Author: Marcus Schilling
Coffee is delivered to your home
A new concept for Starbucks: The coffee house chain from the USA wants to enter the supply business in the future. Together with Ubers subsidiary, UberEats, the company wants to deliver coffee to the home of their customers. According to the Wall Street Journal, Starbucks announced its new plans at an investor conference in New York.
The delivery service is currently being tested with great success in Miami. For 2019 it is planned that around a quarter of the 8,000 stores in the United States will deliver coffee and cold drinks to customers’ homes.
Besides Starbucks, many other restaurant chains also offer their delivery services in order to secure an additional source of revenue. Fast food chains such as Burger King and McDonald’s now also deliver their food. This address addresses customers who do not come to restaurants.
However, it should be remembered that the supply of food also implies certain risks. These products should reach customers quickly, reliably and warm. Trade experts fear that this could be particularly difficult when it comes to the delivery of coffee. It also remains to be seen whether customers are prepared to pay a delivery fee for small orders.
China also in business
The service has been offered in China for some time. A total of 2,000 restaurants from 30 cities deliver their products to their homes. Starbucks works closely with the supply department of the Tech Group Alibaba. The products shall be delivered within 30 minutes. In addition to the delivery service, it is also experimented with virtual shops. The shop can be entered via app, and customers can then view the products and order them directly.